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Gold COMPANY PROFILE
Zenoti
Background
Zenoti’s passion for the industry began
in 2010, when the company founders
opened their own wellness centres. That
passion has fueled a deep understanding
of the industry – and has defined how
a software company can drive success
for beauty and wellness businesses.
Main products and services
Zenoti software addresses every aspect of
running a spa business: driving revenue
growth, empowering staff, delivering
an exceptional client experience, and
realising efficiencies from booking
appointments to managing inventory.
• Online appointment booking: Guests can book a date, time
and their favourite provider.
• Group bookings: Book multiple
appointments with different services.
• Staff engagement and performance
management: Therapists can see their
schedule, tips, performance, and more.
• Advance deposits: Require guests
to provide a deposit upon booking.
• Intelligent inventory management: Staff
gets quick insights into ordering needs.
• Memberships: A variety of options
to drive recurring revenue.
• Targeted marketing: Segment your client base to send the right
message to the right people.
• Branded mobile app just for clients:
Customers can book appointments, and
see their past visits and purchases.
• Digital gift cards: Available online
and redeemable at any location.
• Reporting and analytics: Custom
dashboards give insight into financials,
inventory, guest data, and more.
• Automated payments: A streamlined
checkout experience making payment easy.
USPs
With a dedication to product excellence
and innovation, Zenoti focuses on helping
spas achieve revenue growth by :
1. maximising the number of available slots
in the appointment book;
2. optimising staff utilisation; and
3. getting the highest possible revenue per client visit.
Zenoti automation and intelligence are designed
to achieve all three, driving regular,
consistent revenue growth for spas.
In 2022, top-performing spas partnering
with Zenoti achieved some of the industry’s
most impressive performance metrics:
staff utilisation ranging from 89 to 97%;
repeat guest rates (4 visits per year)
between 71 and 83%; and online booking
occurring for two-thirds of all visits.
Where in the world?
The US, Canada, Europe, Africa, the Middle East, India, Southeast Asia, Australia, and New Zealand.
Future plans
Zenoti will launch Innergize, an event to
bring together beauty and wellness leaders,
September 17-19, 2023 in Seattle, USA.
What the clients say
“We needed a proven cloud-based
system that could reliably support our
network locations. Zenoti stood out
as the most robust platform and as a
partner that will lead with innovation for
years to come.”
– Joe Brauer, CTO, Hand & Stone Massage and Facial Spa.
updates & press releases
02 Dec 2022
Three essential spa revenue strategies for 2023
Running a profitable spa demands keeping on top of ever-changing guest preferences. Simply sticking to conventional revenue streams isn’t going to be enough to get ahead of the competition in 2023. Once the December rush is over, take some time to consider new strategies to boost your revenue and business growth. Here’s some advice from all-in-one spa software provider, Zenoti. Must-have membershipsIntroduce a membership program that makes loyal guests feel special and drives recurring income. Align it with your business goals to fill potential revenue gaps. For example, offer membership perks on quiet days, or exclusive offers on new treatments to boost their popularity. Give members smartphone access to their member profile, credits and rewards to make participating in the program effortless. Irresistible upselling and cross-sellingNot every staff member is a natural salesperson – and they don’t have to be. Boost your treatment and retail sales with a software primed for upselling and cross-selling. Zenoti suggests relevant add-ons both during the online booking process and to your front desk and providers during a service. Unmissable marketing campaignsWhen a business continues to send non-targeted marketing promotions, most recipients will start ignoring their messages. Drive better results by sending email and SMS promotions that take each guest’s purchase history into account. For example, massage offers to past massage guests. With a tool like Zenoti Smart Marketing, the system automatically detects when you have gaps in your appointment book and sends relevant promotions to guests who are overdue a visit. Find out how your spa could grow in 2023. Contact Zenoti for a customised demonstration.
02 Dec 2022
Three essential spa revenue strategies for 2023
Consider new strategies to boost your revenue and business growth Credit: Shutterstock / Alliance Images
Running a profitable spa demands keeping on top of ever-changing guest preferences. Simply sticking to conventional revenue streams isn’t going to be enough to get ahead of the competition in 2023. Once the December rush is over, take some time to consider new strategies to boost your revenue and business growth. Here’s some advice from all-in-one spa software provider, Zenoti. Must-have membershipsIntroduce a membership program that makes loyal guests feel special and drives recurring income. Align it with your business goals to fill potential revenue gaps. For example, offer membership perks on quiet days, or exclusive offers on new treatments to boost their popularity. Give members smartphone access to their member profile, credits and rewards to make participating in the program effortless. Irresistible upselling and cross-sellingNot every staff member is a natural salesperson – and they don’t have to be. Boost your treatment and retail sales with a software primed for upselling and cross-selling. Zenoti suggests relevant add-ons both during the online booking process and to your front desk and providers during a service. Unmissable marketing campaignsWhen a business continues to send non-targeted marketing promotions, most recipients will start ignoring their messages. Drive better results by sending email and SMS promotions that take each guest’s purchase history into account. For example, massage offers to past massage guests. With a tool like Zenoti Smart Marketing, the system automatically detects when you have gaps in your appointment book and sends relevant promotions to guests who are overdue a visit. Find out how your spa could grow in 2023. Contact Zenoti for a customised demonstration.
11 Nov 2022
Here’s your ticket to record holiday sales
The holiday season is the biggest revenue driver for many spas. When the months get colder and people spend more time inside, going to a spa is the perfect treat. Make the most of the increased footfall to boost an oft-overlooked revenue source: gift cards. Beauty and wellness businesses using Zenoti, the industry’s complete business management solution, saw a 362 per cent increase in gift card sales from October to November 2021. Talk about a revenue boost. Today’s gift card is tomorrow’s guest, so don’t miss out this holiday season. Boost end-of-year earnings with these strategies: 1. Offer digital and physical cardsSome guests want to give their loved ones a physical card, wrapped beautifully and placed under the tree. Others appreciate the convenience of digital cards, easily purchased and redeemed with a smartphone. 2. Help guests visualise the full packageSpread the spirit of Christmas by offering more than just a hundred-pound/euro/dollar gift card. Sell the gift card value as a luxurious package with all the treatments needed for ultimate relaxation, gratuity included. 3. Inspire purchases with seasonal offersTempt guests to buy a higher value card with promotional offers. Zenoti customers can set up flexible gift card offers such as buy-one-get-one-free, percentage and monetary discounts. 4. Promote cards across all channelsThere’s no need to confine gift card sales to the front desk. Spas can promote gift cards across emails, social media and SMS to reach guests who haven’t visited recently. Ideally, such promotions should lead to an online purchasing option for easy gift-giving. To find out more about Zenoti, the complete software platform for spas, contact the team today.
11 Nov 2022
Here’s your ticket to record holiday sales
Today’s gift card is tomorrow’s guest, so don’t miss out this holiday season Credit: Rob Laughter / Unsplash
The holiday season is the biggest revenue driver for many spas. When the months get colder and people spend more time inside, going to a spa is the perfect treat. Make the most of the increased footfall to boost an oft-overlooked revenue source: gift cards. Beauty and wellness businesses using Zenoti, the industry’s complete business management solution, saw a 362 per cent increase in gift card sales from October to November 2021. Talk about a revenue boost. Today’s gift card is tomorrow’s guest, so don’t miss out this holiday season. Boost end-of-year earnings with these strategies: 1. Offer digital and physical cardsSome guests want to give their loved ones a physical card, wrapped beautifully and placed under the tree. Others appreciate the convenience of digital cards, easily purchased and redeemed with a smartphone. 2. Help guests visualise the full packageSpread the spirit of Christmas by offering more than just a hundred-pound/euro/dollar gift card. Sell the gift card value as a luxurious package with all the treatments needed for ultimate relaxation, gratuity included. 3. Inspire purchases with seasonal offersTempt guests to buy a higher value card with promotional offers. Zenoti customers can set up flexible gift card offers such as buy-one-get-one-free, percentage and monetary discounts. 4. Promote cards across all channelsThere’s no need to confine gift card sales to the front desk. Spas can promote gift cards across emails, social media and SMS to reach guests who haven’t visited recently. Ideally, such promotions should lead to an online purchasing option for easy gift-giving. To find out more about Zenoti, the complete software platform for spas, contact the team today.
21 Oct 2022
Three ways to improve spa staff performance and retention, by Zenoti
Finding and retaining talent is a common challenge for spas. Luckily, you can improve staff satisfaction and still have time to successfully manage the rest of your business. 1. Create more earning opportunitiesUpselling and cross-selling help staff earn more money via tips and commissions. Support providers with training on services with upsell potential and best practices for selling with confidence. Next, lay the foundations for higher tips. Enable providers to offer more personalised service by giving them easy access to guest history and preferences. Use spa management software that maintains comprehensive guest profiles, from health conditions and favourite treatments to complementary drink preferences. 2. Acknowledge and reward effortKeep performance and morale high through positive reinforcement. When you show appreciation for hard work, staff feel motivated to maintain that high output. Business management software is invaluable for understanding and communicating staff performance. Track metrics such as staff revenue, retail sales, guest reviews, and rebooking rates. Use the metrics to provide feedback and reward staff in a way that is consistent, transparent and fair. 3. Involve staff in business performanceHelp your team understand how their efforts impact the entire business. Use your spa software to get a snapshot of important data points such as store revenue, utilisation, gift card sales and online bookings. Share and track business goals to keep staff engaged and invested in your brand. With Zenoti spa software, you can help staff increase their earnings, delight their guests and understand how their role is important to the business. Talk to a Zenoti consultant today.
21 Oct 2022
Three ways to improve spa staff performance and retention, by Zenoti
Credit: Credit: cottonbro
Finding and retaining talent is a common challenge for spas. Luckily, you can improve staff satisfaction and still have time to successfully manage the rest of your business. 1. Create more earning opportunitiesUpselling and cross-selling help staff earn more money via tips and commissions. Support providers with training on services with upsell potential and best practices for selling with confidence. Next, lay the foundations for higher tips. Enable providers to offer more personalised service by giving them easy access to guest history and preferences. Use spa management software that maintains comprehensive guest profiles, from health conditions and favourite treatments to complementary drink preferences. 2. Acknowledge and reward effortKeep performance and morale high through positive reinforcement. When you show appreciation for hard work, staff feel motivated to maintain that high output. Business management software is invaluable for understanding and communicating staff performance. Track metrics such as staff revenue, retail sales, guest reviews, and rebooking rates. Use the metrics to provide feedback and reward staff in a way that is consistent, transparent and fair. 3. Involve staff in business performanceHelp your team understand how their efforts impact the entire business. Use your spa software to get a snapshot of important data points such as store revenue, utilisation, gift card sales and online bookings. Share and track business goals to keep staff engaged and invested in your brand. With Zenoti spa software, you can help staff increase their earnings, delight their guests and understand how their role is important to the business. Talk to a Zenoti consultant today.
20 Oct 2022
Have you missed a marketing opportunity?
Spa owners are often reactive in their marketing efforts. They create campaigns to rev up business, or to introduce a new product or service. While both are valid reasons for promoting your spa, restricting yourself to these situations leads to missed opportunities. You can drive more revenue and guest loyalty with regular touchpoints via email and SMS messaging. Well-timed reminders about the blissful relaxation of your spa can inspire guests to visit often, spend more and purchase new retail products. But high-quality marketing campaigns demand substantial time and resources, right?Not necessarily. The Zenoti all-in-one Spa Software Platform includes Smart Marketing, a powerful tool that uses your business data to create tailor-made campaigns for each guest. It sends out messages automatically when a certain condition is met – if a guest hasn’t visited in three months, or when your appointment book is looking light, for example. You only need to set up the conditions once, and Smart Marketing will run in the background to engage guests between visits. It performs the work of a skilled marketing professional – analysing each guest’s service history and preferences, and sending out customised promotions. “Thanks to Zenoti, we’ve welcomed back hundreds of guests,” said Dr Hannah Vu, MD, managing director, Skinzone Medical. “Now, we can run campaigns that boost appointments, encourage guests to return and identify opportunities to cross-sell to those with upcoming appointments – all without taking the team’s attention away from guests in-clinic!” Zenoti does what others can’t. Book a demo today.
20 Oct 2022
Have you missed a marketing opportunity?
Zenoti provides an all-in-one, cloud-based software solution for the spa, wellness, beauty and fitness industries Credit: Pexels/Anna Shvets
Spa owners are often reactive in their marketing efforts. They create campaigns to rev up business, or to introduce a new product or service. While both are valid reasons for promoting your spa, restricting yourself to these situations leads to missed opportunities. You can drive more revenue and guest loyalty with regular touchpoints via email and SMS messaging. Well-timed reminders about the blissful relaxation of your spa can inspire guests to visit often, spend more and purchase new retail products. But high-quality marketing campaigns demand substantial time and resources, right?Not necessarily. The Zenoti all-in-one Spa Software Platform includes Smart Marketing, a powerful tool that uses your business data to create tailor-made campaigns for each guest. It sends out messages automatically when a certain condition is met – if a guest hasn’t visited in three months, or when your appointment book is looking light, for example. You only need to set up the conditions once, and Smart Marketing will run in the background to engage guests between visits. It performs the work of a skilled marketing professional – analysing each guest’s service history and preferences, and sending out customised promotions. “Thanks to Zenoti, we’ve welcomed back hundreds of guests,” said Dr Hannah Vu, MD, managing director, Skinzone Medical. “Now, we can run campaigns that boost appointments, encourage guests to return and identify opportunities to cross-sell to those with upcoming appointments – all without taking the team’s attention away from guests in-clinic!” Zenoti does what others can’t. Book a demo today.
12 Oct 2022
How QQ Nails & Spa recovered lost guests with ease
Have you ever wondered how many spa guests haven’t re-visited in three, six or 12 months? If you haven’t taken note, you should. Tracking this information can help you boost revenue with minimal effort. When it comes to increasing your footfall, re-engaging lost guests is often less costly and more time-efficient than promoting your spa to find new ones. QQ Nails & Spa, an 11-location brand based in New York, generated more than US$149,600 (€152,400, £133,900) in just three months using this strategy. The brand reached out to lost guests in order to nurture relationships and boost revenue. The team used Zenoti Smart Marketing to personalise messages based on guest history and preferences. Eighteen per cent of lost guests returned in the initial months, with more than 30 per cent making at least one additional appointment. The campaign continues to run in the background, driving bookings, with minimal input from the spa’s busy staff. The Zenoti platform analyses QQ Nails’ appointment book for quiet times and automatically sends out relevant promotions when there are spaces to fill. “We are absolutely overjoyed with the results,” said Joey Fei, founder and owner of QQ Nails and Spa, who “never expected to recover so many lost guests in just over three months”. With unparalleled features for bookings, operations, marketing and sales, Zenoti is the complete software solution for spas. Talk to a consultant today for a free, customised demonstration
12 Oct 2022
How QQ Nails & Spa recovered lost guests with ease
Credit: Shutterstock/Jacob Lund
Have you ever wondered how many spa guests haven’t re-visited in three, six or 12 months? If you haven’t taken note, you should. Tracking this information can help you boost revenue with minimal effort. When it comes to increasing your footfall, re-engaging lost guests is often less costly and more time-efficient than promoting your spa to find new ones. QQ Nails & Spa, an 11-location brand based in New York, generated more than US$149,600 (€152,400, £133,900) in just three months using this strategy. The brand reached out to lost guests in order to nurture relationships and boost revenue. The team used Zenoti Smart Marketing to personalise messages based on guest history and preferences. Eighteen per cent of lost guests returned in the initial months, with more than 30 per cent making at least one additional appointment. The campaign continues to run in the background, driving bookings, with minimal input from the spa’s busy staff. The Zenoti platform analyses QQ Nails’ appointment book for quiet times and automatically sends out relevant promotions when there are spaces to fill. “We are absolutely overjoyed with the results,” said Joey Fei, founder and owner of QQ Nails and Spa, who “never expected to recover so many lost guests in just over three months”. With unparalleled features for bookings, operations, marketing and sales, Zenoti is the complete software solution for spas. Talk to a consultant today for a free, customised demonstration
14 Sep 2022
Why all-in-one systems are the future of spa technology
Modern spas use business management software for POS, marketing, bookings, financials and more. With all the choices available, it can be challenging to know which systems will work well for your business – and with one another. Leading spa brands are switching to all-in-one software, which provides a single platform to manage every aspect of spa operations. By removing the need to switch between systems for different business areas, spas can harness additional benefits to drive revenue and efficiency: A 360-degree view of guestsAn all-in-one system draws information from the entire guest journey and saves it in a single location, giving you a complete view of history, demographics and feedback for each guest. Use it to build targeted marketing campaigns that take each guest’s unique preferences into account for maximum impact. Powerful business insightsWhen you manually pull data from every part of your business, it can be inconsistent, incomplete or unusable if data points don’t line up between systems. However, with all systems in one place, you can seamlessly combine data from sales, marketing, operations, staff performance and even inventory. You'll have a snapshot of your entire business with actionable insights to help your business grow. Improved securityThe more systems you use, the more logins and passwords will be in play – and likely shared – across the business. This increases your risk of data falling into the wrong hands. With an all-in-one system, one login is sufficient for each provider and you only need to revoke a single point of access if they leave. The all-in-one Zenoti platform is the complete software solution for spas. Talk to a consultant today.
14 Sep 2022
Why all-in-one systems are the future of spa technology
The all-in-one Zenoti platform is the complete software solution for spas Credit: Shutterstock
Modern spas use business management software for POS, marketing, bookings, financials and more. With all the choices available, it can be challenging to know which systems will work well for your business – and with one another. Leading spa brands are switching to all-in-one software, which provides a single platform to manage every aspect of spa operations. By removing the need to switch between systems for different business areas, spas can harness additional benefits to drive revenue and efficiency: A 360-degree view of guestsAn all-in-one system draws information from the entire guest journey and saves it in a single location, giving you a complete view of history, demographics and feedback for each guest. Use it to build targeted marketing campaigns that take each guest’s unique preferences into account for maximum impact. Powerful business insightsWhen you manually pull data from every part of your business, it can be inconsistent, incomplete or unusable if data points don’t line up between systems. However, with all systems in one place, you can seamlessly combine data from sales, marketing, operations, staff performance and even inventory. You'll have a snapshot of your entire business with actionable insights to help your business grow. Improved securityThe more systems you use, the more logins and passwords will be in play – and likely shared – across the business. This increases your risk of data falling into the wrong hands. With an all-in-one system, one login is sufficient for each provider and you only need to revoke a single point of access if they leave. The all-in-one Zenoti platform is the complete software solution for spas. Talk to a consultant today.
Zenoti: news from spabusiness.com
02 Dec 2022
Running a profitable spa demands keeping on top of ever-changing guest preferences. Simply
sticking to conventional revenue streams isn’t enough to get ahead of the competition in
2023.
11 Nov 2022
The holiday season is the biggest revenue driver for many spas. When the months get colder
and people spend more time inside, going to a spa is the perfect treat.
21 Oct 2022
Finding and retaining talent is a common challenge for spas.
20 Oct 2022
Spa owners are often reactive in their marketing efforts. They create campaigns to rev up
business, or to introduce a new product or service.
12 Oct 2022
Have you ever wondered how many spa guests haven’t re-visited in three, six or 12 months? If
you haven’t taken note, you should.
14 Sep 2022
Modern spas use business management software for POS, marketing, bookings, financials and
more. With all the choices available, it can be challenging to know which systems will work
well for your business – and with one another.
Zenoti: featured in Spa Business, HCM and Fit Tech magazines
Spa Business 2023 issue 4
How are spa software suppliers embracing AI? And what are
the benefits for operators? Katie Barnes takes a closer look
Spa Business 2023 issue 2
Spa software suppliers tell us what significant
booking trends they’ve noticed in the last 12 months
Spa Business 2023 issue 1
An increasing number of spas use apps to connect with customers, employees and run their businesses. How are software companies helping with this?
Spa Business 2022 issue 3
Staff shortages within the sector mean software assistance in areas such as retail, payment automation and marketing is more important than ever when it comes to
business profitability. Karen Maxwell looks at some of the solutions available
Spa Business 2022 issue 2
Your software can enable
the gathering of customer
insights to guide your product
development and grow profits,
as Karen Maxwell reports
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